Day 4 - Wrapping Up A Week of Work...

Finished up the meeting strong, in the early afternoon, and managed to slip away to catch a few hours of Miami sun on the beach adjacent to our hotel. The rays were beaming down with a vengeance, and I got a few shades browner after just two short hours. There’s nothing like finishing up a GPC, there’s a sense of accomplishment that doesn’t really compare to anything else I can think of. Over the course of a week, we watch anywhere from 500-1000 ads, chew over them, digest them, and pick out the morsels that demonstrate the deepest, most fundamental elements of our global collective identity. What initially feels a little like a prolonged exercise in self-flagellation ultimately ends up as an affirmation, a restatement of our principles, a declaration of our intent to manifest the “best in the world, bar-none.” It can be a rough journey, as we often pore over work that is preposterously out of line with our elevated standards, but ultimately, we always discover a collection of gems from across the world that represents the best of the Burnett brand...