Clusters of Clios...

The Clio Festival finished up across town this past weekend, and the LB network managed to pull in a respectable 10 awards for a variety of executions from across the network. The strongest showing was for LB/Chicago’s Altoidia work, which won a Gold Clio for integrated campaign, and also a Bronze Clio for four of the print ads in that campaign.

Also leaving a strong impression on the jury was the LB/Canada website, which was given a Gold Clio for Brand Building, and also received a Bronze for Fresh Approach in the Internet category. The lone Brunett winner in the TV/Cinema medium was the DFT “Camera Phone” spot from LB/London. One of the most talked about executions that received a Silver Clio in the innovative category was LB/Bangkok’s “Giant Comb” execution for P&G’s Rejoice brand. This ambient piece definitely leaves an impression on anyone who sees it…

The network was also honored by receiving a Hall of Fame Clio for 2000’s famous John West “Bear” ad, originally from LB/London. All in all, a decent showing from the network. The usual suspects cleaned up, and this gives us new insights into what the upcoming Cannes festival is likely to honor.