This is a glimpse behind the scenes of Leo Burnett's quarterly Global Product Committee meetings. Four times a year, 30 Creative Directors from around the world gather to judge advertising and award the best work produced by the LB global network. This quarter's destination: South Beach, Florida...

Sunday, May 14, 2006

first night in FL...

5-14-06



A waning full moon lingers over Miami sand
South Beach torsos framed against Florida tans
Clothing is optional, skin is not:
Each of us beginning new phases within the contradictions we’re caught
I come to this mecca of hedonists to milk a network of its wisdom
To sift through the raw silt to find the gems in the system
Twisting words to meaning we gain entrance to inner sanctums
Whispering subtle strategies amidst understated brand anthems
Beneath these pulsing beats
Lurks the aristocracy of Latin heat
Hot hips & cross-pollinated tongues
A reservoir of refugee rhythms that makes dancefloors hum
Rattle & chime
South Beach a haven designed
For maverick pleasure-seekers and their one-track minds
It’s been a long time since I worshipped an ocean…

I prostrate to the Atlantic and let it caress my legs
Lapping at my landlocked years like liquor bottle dregs
the bottomless world well washes my journey away
waking beneath palm trees to greet a reborn day…

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